Hidden Business Opportunities in Nigeria

37 Hidden Business Opportunities in Nigeria 2023

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Are you looking for untapped business ideas in Nigeria today? 

In this article, I will provide you with a list of 37 hidden business opportunities that can help you make a substantial income. 

Nigeria’s population of 230 million offers immense potential. 1,000 customers can bring significant profits.

Let’s consider selling a product for 1,000 Naira in Nigeria. Although it may seem like a small amount, when multiplied by 1,000 customers, it totals 1 million Naira. 

Given the country’s population, finding 1,000 customers is indeed feasible. If you have a unique product that many people are unaware of, you can easily earn a substantial income.

Now, let’s explore 37 Hidden Business Opportunities In Nigeria (No Capital Needed) that you can start today to secure your financial future. 

Let’s begin with online business opportunities.

Online Hidden Business Opportunities in Nigeria (Earn 10k Daily)

Hidden Business Opportunities in Nigeria

1. Blogging

The good thing about blogging is that you require a little amount of initial investment capital.

While there are numerous blogs in Nigeria, success in blogging requires clear goals and addressing the needs of your target audience.

But many people fail to know this. 

If you intend to start blogging. I recommend you invest in a course. This will allow you to be mentored by an expert.

When you’ve mastered how to build a successful blog, you can then set up several blogs and make passive income from them all.

2. Affiliate Marketing

This is another promising online venture that remains untapped in Nigeria.

Despite misconceptions and media influence, affiliate marketing is a legitimate and straightforward way to make money online. 

Your goal with affiliate marketing is to identify popular products or solutions and promote them through social media platforms.  

When you do this, you earn commissions. Like in blogging, I highly recommend you get a course if you want to start making money with affiliate marketing.

Before buying this course, make sure you do a thorough investigation. And be willing to implement fast.

Related Post: Top 10 Tips on How to Become a Social Media Influencer in Nigeria

3. E-commerce

Another name for this is mini importation. 

It involves importing products from China at a low cost and selling them at a higher price in Nigeria. 

To kickstart your journey, consider investing in courses or mentorship from experienced individuals in these fields. 

The initial investment may seem high, but the returns can be significant.

For you to start Ecommerce you need to have up to 70K. While this may seem high. It isn’t when compared to other business models that wouldn’t pay you as much as this.

4. Freelance Writing

Web design

There is a great need for writers in Nigeria today. Content writing and copywriting offer a profitable avenue. 

If you want a business that you can do from the comfort of your home, then consider helping freelance writers find clients. 

A business may hire you for one-time gigs, or you may get a long-term freelancing job with a company.

Some freelance jobs include:

  • Graphic design 
  • Web design and development 
  • Personal training 
  • Consulting 
  • Search engine optimization (SEO) 

Platforms like LinkedIn can help you connect with clients who are willing to pay for your writing services. You can use the skills you have and find a job at UpWork and Fiverr.

5. SEO, or Search Engine Optimization

SEO is a valuable skill that can help businesses gain online visibility on platforms like Facebook, Twitter, and Google. 

All you have to do is to learn it. 

Learning SEO may require time and patience, but the potential for high income makes it worthwhile. 

By mastering SEO techniques, you can rank businesses higher on search engines, attracting more organic traffic and potential customers. 

6. Digital Marketing

Another hidden business opportunity in Nigeria is helping people market their products online. 

As more businesses go online, there is a growing demand for digital marketers who can help promote products and services. 

By becoming proficient in platforms like Facebook, Instagram, and Twitter, you can help businesses reach their target audience and earn significant income.

First, you have to learn how to run Facebook ads yourself. Once you do, the next thing is to create a course showing people how to do this.

With this format, you can make a lot of money.

Also Read: 25+ Lucrative Side Hustles in Nigeria

7. CPA Marketing

CPA affiliate marketing is another form of affiliate marketing, but With CPA you get paid when someone takes a specific action, like filling out a form or signing up for a free trial. 

You don’t need to sell anything to earn money. To get started, you need to join a CPA network and choose an offer to promote. 

Then, you’ll get a unique link to share with your audience. When someone clicks on your link and completes the action, you earn a commission. 

It’s a great way to make money online without having to invest a lot of money upfront

8. Ebook Publishing, 

Amazon Kindle is an untapped business opportunity in Nigeria. 

Despite perceptions of saturation, finding success in Kindle Publishing involves understanding market trends and implementing effective strategies.

Courses and mentorship from experienced individuals can help navigate the publishing process and maximize earnings.

To publish an ebook, you first need to write and edit your manuscript, design a book cover, and format your ebook for publication. 

Then, you can choose a publishing platform, such as Amazon KDP or Adobe Acrobat, to upload your ebook files and set a price. 

9. Being an Online Health and Wellness Coach

Online businesses offer flexibility and allow individuals to pursue their desired roles. 

By running ads, creating a WhatsApp group, and using AI tools like ChatGPT for information, you can provide valuable wellness coaching services and help individuals improve their lives.

Being an online health and wellness coach is a rewarding career that involves helping clients achieve their health and fitness goals through virtual coaching sessions. 

As an online health and wellness coach, you’ll work with clients to develop personalized plans for exercise, nutrition, and overall wellness. 

You’ll also provide support and accountability to help your clients stay on track and achieve their goals. 

Check Out: 30 Legitimate Online Jobs In Nigeria  [Earn $100 Daily]

10. Podcasting 


Podcasting is a form of digital audio content that is distributed online through various platforms such as Apple Podcasts, Spotify, and Google Podcasts. 

To create a podcast, you’ll need to have a concept or topic in mind, as well as recording equipment and editing software. 

So, this might be expensive, especially in Nigeria.

Once you’ve recorded and edited your podcast, you can upload it to a hosting platform such as Buzzsprout or Libsyn, which will distribute it to various podcast directories. 

With the rise of mobile devices and on-demand audio, podcasting has become an increasingly popular form of media consumption.

11. Online Language Instructor

Online language instruction is a hidden business opportunity in Nigeria because it is a relatively new and untapped market. 

While there is a growing demand for language learning in Nigeria, there are still relatively few online language instructors operating in the country. 

This presents an opportunity for individuals with language skills and teaching experience to establish themselves as online language instructors and build a profitable business. 

With the increasing availability of high-speed internet and online learning platforms, the demand for online language instruction is likely to continue to grow in Nigeria, making it a promising business opportunity. 

Check Out: How To Make 3000 Naira Daily In Nigeria-( 7 Realistic Ways)

12.  App Development

Hidden Business Opportunities in Nigeria

While Nigeria has a large and rapidly growing mobile phone market, many of the apps used in the country are developed by international companies. 

This presents an opportunity for local app developers to create apps that are tailored to the needs and preferences of Nigerian users. 

If you have no idea how to develop an App, all you have to do is to learn how to do it.

This should take nothing more than 2 years.

13. Online Tutoring 

Once you learn how to do it, you’re good to go. 

Helping people learn online is a niche worth exploring, especially considering the possibility of Nigerian schools going on strike. 

The demand for quality education and the convenience of online learning creates a market for virtual tutoring services. 

By leveraging technology and expertise, you can provide personalized educational support and help students achieve their academic goals.

More than that, you can also hire teachers who will help you serve a wider audience.

Related Post: How to Make Money Online in Nigeria

Offline Hidden Business Opportunities In Nigeria

14. Solar Energy Installation and Services

Due to the high cost of fuel and the unreliable electricity supply solar energy installation offers an untapped opportunity for entrepreneurs.

With remote work on the rise, many people are actively seeking alternative power sources for their businesses.

To tap into this potential, you can provide installation, and maintenance to residential, commercial, and industrial customers. 

Take time to visit existing businesses in this field and learn from them, as it will take approximately a year for you to gain expertise. 

Once you have established your business, utilize online platforms like Facebook to run ads and attract customers.

15. Mobile Food Vending

We Nigerians like to eat. The more delicious it is the more we eat. 

So selling food is another promising business opportunity that caters to the fast-paced lifestyle of consumers. 

Operating a food truck or cart allows you to serve a variety of delicious and affordable food options, reaching customers in different locations and attending events. 

With proper planning, branding, and high-quality food offerings, you can establish a successful and profitable mobile food vending venture in Nigeria.

16. Indoor Fitness Center

The increasing focus on health and wellness creates opportunities in the indoor fitness center industry. 

By setting up an indoor fitness center, you can provide a comfortable space for individuals to engage in various fitness activities. 

To top it off, you can offer a range of fitness classes, personal training services, and amenities tailored to different fitness levels and goals.

As opposed to online businesses, physical businesses like this require you to rent a location for your business, so this will cost you money.

But it’s business, think of the money you’re spending as an investment.

17. Water Purification and Bottling

Water purification and bottling present an opportunity to meet the growing demand for reliable and purified bottled water. 

With concerns about water quality, providing a trustworthy solution can be a profitable venture.

If you have an initial capital investment, then consider engaging in water purification and bottling. 

This allows you to build a business while positively impacting public health in Nigeria.

18. Event Planning and Management

Event planning and management is an untapped business opportunity in Nigeria, considering the country’s love for celebrations. 

By helping Nigerians organize memorable events, you can generate income. Make your services top-notch to attract more customers. 

To start in this field, connect with other event planners, assist them in managing events, and learn the intricacies of the business. 

Use this learning phase of approximately one year to position yourself in the market. 

Although starting something new is challenging, with dedication and learning, you can establish a successful event planning and management business in Nigeria.

You can learn more at 7 Powerful Steps to Starting an Event Planning Business in Nigeria

19. Home and Office Cleaning Services

This is another good business opportunity to venture into Nigeria. However, for you to make this business work the way it should, you need to have initial capital for hiring cleaners. 

The good thing about this is that you don’t have to keep them on a permanent payroll. You can pay them anytime you have a job that needs to be done. 

Social media ads will help you land clients, and the good thing is that it doesn’t even cost much.

With ₦20,000, you can get several jobs, which cover the cost of your cleaning materials, the cost of your workers, and the cost of transport to and fro. 

To find a break in this business, you have to make sure that you do a good job wherever you go. 

Through word of mouth, you’ll be able to get other jobs.

20. Importation and Sale of Used Vehicles

The importation and sale of used vehicles offer a hidden business opportunity in Nigeria. 

With a growing demand for affordable and reliable transportation, there is a market for quality used vehicles. 

By engaging in this business, you can provide a wide selection of pre-owned cars, trucks, and SUVs to meet the diverse needs and budgets of customers. 

You will have the opportunity to establish partnerships with international suppliers, ensuring a steady supply of well-maintained vehicles. 

However, the importation and sale of used vehicles require substantial initial investment capital.

21. Beauty and Wellness Spa

Hidden Business Opportunities in Nigeria

Women love to feel good and beautiful. All you have to do is to tap into this desire and start making money.

By establishing a beauty and wellness spa, you can create a serene and inviting space where customers can indulge in a range of pampering treatments and services. 

From soothing massages to rejuvenating facials. 

Another angle you can take is to provide a tranquil environment, use high-quality products, and offer personalized experiences.

If you are interested in learning more about the beauty and wellness business, please head to the article 13 Vital Tips on How to Start a Beauty Product Business in Nigeria

Interior design and decoration in Nigeria represent an untapped business opportunity for you. 

22. Interior Design and Decoration

With your expertise, you can offer a range of services focused on crafting functional and visually appealing interiors for residential, commercial, and office spaces. 

By establishing yourself in this niche market, you can cater to the needs of clients who seek to create personalized and stylish living and working spaces. 

This presents a hidden business opportunity for you to showcase your creativity and provide a valuable service in Nigeria’s interior design industry.

23. Beekeeping and Honey Production

When was the last time you bought a jar of honey? 

If you have bought one recently, you can testify that honey can be expensive. 

The popularity of honey as a natural sweetener makes it a sought-after commodity both locally and internationally. 

This rising demand creates a favorable market environment for beekeepers and honey producers to thrive. 

Apart from honey, beeswax, propolis, and royal jelly are valuable byproducts that can be harvested and sold for additional income.

24. Fish Farming

Aquaculture is a hidden business opportunity in Nigeria due to the country’s abundant water resources and high demand for fish. 

All Nigerians love Point and Kill. I do too.

With relatively low capital investment, flexible location options, and high-profit potential, fish farming presents a viable venture for entrepreneurs. 

By acquiring the necessary knowledge and skills, you can establish successful farms while meeting the growing demand for fish.

Please head over to the article to learn more at How to Start an Ice Fish Business in Nigeria: A Comprehensive Guide

25. Poultry Farming

The rearing of chicken for consumption may not be so hidden, but it is still very much untapped in Nigeria.

Nigeria consumes about 1.5 million tons of chicken every year, but only 30% of this is produced in the country.

Consider the following tips for starting a successful poultry farm. 

Firstly, conduct thorough market research to identify target customers. 

Secondly, acquire adequate knowledge and skills through training programs or mentorship from experienced farmers. 

Thirdly, secure reliable sources of high-quality chicks, either through hatcheries or reputable suppliers.

26. Vegetable Farming

Cultivating a vegetable farm in urban areas presents a hidden business opportunity.

You can tap into this market by focusing on high-value and fast-growing vegetables, ensuring fresh and quality supply. 

Secure suitable land or explore alternative farming methods such as hydroponics or vertical farming to optimize space utilization. 

Pay attention to soil quality, irrigation systems, and pest management to ensure healthy plant growth. 

Establish reliable distribution channels, including partnerships with local grocery stores, restaurants, or farmers’ markets.

27. Eco-friendly Product Manufacturing

Eco-friendly product manufacturing is a hidden business opportunity in Nigeria because there is a growing demand for environmentally friendly products worldwide, and Nigeria is no exception. 

To take advantage of this opportunity, start by identifying a niche product that has a high demand in the market and can be produced using sustainable materials and processes.

For example, since women like to take care of their bodies’ skin, you can decide to start manufacturing organic skin care products. 

Other examples of eco-friendly products include reusable bags, biodegradable cleaning products, energy-efficient appliances, and organic clothing. 

28. Mobile Payment Solutions

Mobile payment solutions are a hidden business opportunity in Nigeria because of the growing demand for cashless transactions in the country. 

With a large unbanked population, mobile payment solutions offer a convenient and secure way for people to make transactions without the need for a traditional bank account. 

Think about OPAY. Look at how popular it has become. 

To take advantage of this untapped niche all you have to do is to analyze the ten best mobile solution companies in Nigeria. 

What are they doing that you can make better? This is one question to ask yourself. 

The second question is this: What is missing from their apps?

With the rising popularity of mobile banking and digital transactions in Nigeria, you can establish a business that offers innovative mobile payment solutions.

Read: 13 Best POS Machines in Nigeria: Your Perfect Solution

29. Smart Home Automation

With the rise of smart devices and the Internet of Things (IoT), homeowners are looking for ways to control their homes remotely and automate routine tasks. 

However, the market for smart home automation in Nigeria is still relatively untapped, making it an ideal time for entrepreneurs to enter the market.

I watched a YouTube video about Sunday Ndukwu who is a real estate broker/YouTuber. 

He talked about how he recently made his home smart, where he could say window open and the windows would open.

According to him, the installation of this service was in the millions of naira.

Other people are looking for such a service in Nigeria. 

You might say it’s techy, but the more difficult it is, the better because that is where the money is.

30. Virtual Reality (VR) Entertainment

Have you ever watched a video where you see someone sitting on a bike with big eyeglasses over their eyes? The person might be screaming and laughing.

This is what is called Virtual Reality Entertainment.

You can start a business that provides virtual reality entertainment for people. 

These entertainments include VR gaming arcades, virtual travel experiences, or virtual reality cinema, offering visitors a new dimension of entertainment and exploration.

Also Read: 15 Great Businesses You Can Start With 1M Naira in Nigeria

31. Personalized Pet Care Services

A lot of Nigerians own exotic pets. 

Their problems are usually an absence of adequate facilities for taking care of these pets.

As pet ownership grows in Nigeria, you can offer specialized pet care services, such as pet grooming, pet training, pet sitting, or even pet matchmaking.

Put yourself in a position to cater to the needs of pet owners who prioritize the well-being and happiness of their furry companions.

If you do you’ll make a lot of money for yourself.

32. Waste Management and Recycling Solutions

I’ve lived in several places in Nigeria. Waste management is inadequate in the country.

Contribute to sustainable development by creating a business that focuses on waste management and recycling. 

You can provide services such as waste collection, recycling facilities, or even upcycling initiatives to help reduce environmental impact and promote a circular economy in Nigeria.

But you have to know that this business will require initial capital investment.

Also Read: 14 Profitable Businesses You Can Start With 70K in Nigeria

33. Online Fashion Rental

Many women and men are looking for luxurious attires they can wear to occasions.

Create an online platform that offers fashion rental services, allowing individuals to rent trendy and designer outfits for special occasions.

This initiative will reduce the need for expensive purchases. 

Before starting this business, you must conduct market research and find out what people want. 

This will help you avoid wasting money on the wrong things.

34. Smart Transportation Solutions

According to a report by the Nigerian Bureau of Statistics, the transportation sector contributes about 1.7% to the country’s GDP. 

With the rise of smart transportation solutions, there is an opportunity to tap into this market and provide innovative transportation services.

One way to tap into this market is by developing a business that provides ride-sharing platforms. 

Ride-sharing platforms like Uber and Bolt have gained popularity in Nigeria, and there is a growing demand for these services. 

Developing a ride-sharing platform that caters to the specific needs of Nigerian commuters, such as affordable pricing and reliable service, can be a lucrative business opportunity.

35. Remote Work Support

Remote work

Nigeria is experiencing a rise in remote work due to the COVID-19 pandemic and the need for social distancing measures. 

According to a report by the Nigerian Communications Commission, the number of internet users in Nigeria increased to 151.5 million in 2020, indicating a growing market for remote work support services.

To tap into this market, you can establish a business that offers virtual assistant services, virtual meeting management, or co-working space memberships. 

Virtual assistant services can help businesses and individuals manage administrative tasks, scheduling, and social media management.

This can be achieved by conducting market research and identifying the most in-demand services. 

36. Tech Repair and Support

You have to specialize in repairing smartphones, laptops, or other electronic devices, as well as providing IT support and training to individuals and businesses. 

With the increasing use of technology, there is a growing need for reliable and efficient tech repair and support services.

To establish a successful tech repair and support business in Nigeria, it is important to provide high-quality services at a competitive price point. 

This can be achieved by hiring skilled technicians and providing them with ongoing training to keep up with the latest technology trends. 

37. Personal Security Services

According to a report by the Global Peace Index, Nigeria ranks 148 out of 163 countries in terms of safety and security, indicating a growing demand for personal security services.

To tap into this market, you can establish a business that offers personal security services, including personal bodyguards.

With the growing concerns about personal safety, there is a need for reliable and efficient personal security services in Nigeria.

To establish a successful personal security services business in Nigeria, it is important to hire trained and experienced security personnel and provide them with ongoing training to keep up with the latest security trends. 

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