How to Write a Business Plan in Nigeria

How to Write a Business Plan in Nigeria (2023)

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Have you been searching the internet for the proper way on how to write a business plan in Nigeria?

As a successful businesswoman in Nigeria, I know how important it is to have a well-written business plan. 

A business plan is a document that outlines your business goals, strategies, and how you plan to achieve them. 

It is a crucial tool for any entrepreneur looking to start or expand their business.

Creating a business plan may seem like a daunting task, but it doesn’t have to be. A good business plan will help in scaling the business ideas you have.

In this article, I will guide you through the steps of creating a business plan for your business in Nigeria. These excellent tips will help you avoid failure and the loss of your money.

Let’s dive in

How to Write a Business Plan in Nigeria

How to Write a Business Plan in Nigeria

Step 1: Executive Summary

The first section of your business plan should be the executive summary. This is a brief overview of your business plan, highlighting your business goals, target audience, and products or services. 

It should be concise, yet comprehensive enough to give the reader an idea of what your business is all about.

In the executive summary, you should also include your company’s mission statement, which is a brief statement that defines your company’s purpose. 

It should be clear, explaining, what your business does and why it exists.

Here is a sample of an Ice Block company’s mission statement and executive summary:

Welcome to Ice Block Kings, Nigeria’s leading provider of high-quality ice blocks for all your cooling needs. 

Our mission is to provide affordable and reliable ice blocks to businesses and households across Nigeria, while also promoting sustainability and responsible business practices.

At Ice Block Kings, we understand the importance of reliable and efficient cooling solutions in a country like Nigeria, where temperatures can soar to uncomfortable levels. 

That’s why we’ve made it our mission to provide the highest quality ice blocks, made from pure water and produced using the latest technology, ensuring that our products are always consistent and of the highest standard.

But we don’t just focus on quality; we’re also committed to promoting sustainability and responsible business practices. 

Our production process is designed to minimize waste and reduce our carbon footprint, while our team is trained to prioritize customer satisfaction and provide exceptional service at all times.

Whether you’re a small business looking to keep your products fresh, or a household in need of ice for a party or event, Ice Block Kings has you covered. 

With our convenient delivery options and affordable pricing, we’re the go-to choice for anyone in need of high-quality ice blocks in Nigeria.

Join the many businesses and households who have already made the switch to Ice Block Kings and experience the difference for yourself.

The mission statement defines the company’s purpose, while the executive summary provides an overview of the company’s business plan and key objectives. 

Both are important components of a business plan and are typically included in the initial section of the plan.

Also Read: How to Start a Frozen Food Business in Nigeria (The Ultimate Guide)

Step 2: Business Description

The business description section of your business plan should provide more details about your company. It should include information such as:

  • Your company’s legal structure (e.g., sole proprietorship, partnership, limited liability company)
  • Your company’s history (if any)
  • Your company’s location and facilities 
  • The products or services you offer 
  • Your target market 
  • Your competitive advantage

This section should be detailed enough to give the reader a clear understanding of your business. 

You should also include any market research you have done, such as industry trends and competitor analysis.

Step 3: Market Analysis

The market analysis section of your business plan should provide an in-depth analysis of your target market. It should include information such as:

  • The size of your target market. 
  • Your target market’s demographics (e.g., age, gender, income, education)
  • Your target market’s needs and preferences.
  • The current market trends.

You should also include information about your competitors, including their strengths and weaknesses. 

This information will help you identify opportunities and challenges in your market and develop strategies to overcome them.

Here is an example of the Market Analysis section of the same Ice Block business in Nigeria:

Market Analysis:

Nigeria’s tropical climate creates an insatiable demand for ice blocks, making the market for this product incredibly lucrative. 

With the ice block market in Nigeria worth over ₦2 billion ($5.4 million) annually, it’s no surprise that this industry is highly competitive, with both large and small players jostling for market share.

Target Market:

Our target market consists of households, event planners, and small businesses in the food and beverage industry that require a regular supply of high-quality ice blocks. 

Our research shows that there is a growing demand for eco-friendly ice blocks, and we plan to leverage this trend by offering a product that meets this need.

Customer Demographics:

Our research shows that our target market varies across different customer segments. 

For households, we will target families and individuals who require ice blocks for their personal use. 

For events, we will target event planners, wedding planners, and individuals planning parties and gatherings. 

For small businesses, we will target businesses in the food and beverage industry, such as restaurants, bars, and small shops.

Market Trends:

Our research has shown that there is a growing trend towards environmentally sustainable products, and we plan to leverage this trend by offering eco-friendly ice blocks. 

Furthermore, there is an increasing awareness of the importance of using high-quality ice blocks, which presents an opportunity for us to market our premium product.


The ice block market in Nigeria is highly competitive, but we believe that we can differentiate ourselves by providing a high-quality product that meets the needs of our target market. 

We plan to use eco-friendly production methods, offer excellent customer service, and position ourselves as a cost-effective solution compared to our competitors.


As a hardworking woman, I am confident that our ice block business will thrive in this market. 

By targeting households, events, and small businesses, we can establish ourselves as a leading provider of high-quality, eco-friendly ice blocks in the country. 

With a strong differentiation strategy and a focus on customer satisfaction, we are well-positioned to capture a significant market share and achieve sustainable growth over the long term.

Step 4: Products and Services

How to Write a Business Plan in Nigeria

In this section of your business plan, you should provide detailed information about the products or services you offer. You should include:

  • A description of your products or services.
  • The benefits of your products or services.
  • Your unique selling proposition (what makes your products or services different from your competitors.)
  • Your pricing strategy.

You should also include information about your suppliers and any patents or trademarks you may have.

Here’s an example of what you could include in the Products and Services section of your business plan for an ice block business in Nigeria:

Products and Services:

We offer high-quality, eco-friendly ice blocks in a range of sizes to meet the needs of our diverse customer base. 

Our ice blocks are made from purified water and are produced using sustainable manufacturing practices, which ensures that they are free from any impurities and safe for consumption.

Our product line includes:

1. Regular ice blocks: Our regular ice blocks come in sizes ranging from small to large and are perfect for personal use at home or for events.

2. Party ice blocks: Our party ice blocks are larger and are designed for use at events, parties, and social gatherings.

3. Customized ice blocks: We also offer customized ice blocks, which are perfect for events and parties. Customers can choose from a range of shapes and sizes, as well as add custom logos or designs.

4. Crushed ice: In addition to our regular ice blocks, we also offer crushed ice, which is perfect for use in cocktails and other drinks.

We are committed to providing high-quality products that meet the needs of our customers. 

As a result, we continuously invest in new technologies and production processes to ensure that our products remain of the highest quality. 

We also offer competitive pricing to ensure that our products are affordable and accessible to a wide range of customers.

Step 5: Marketing and Sales Strategies

Your marketing and sales strategies section should provide an overview of how you plan to promote and sell your products or services. 

For example, do you plan to sell on Social Media or the traditional advertising methods?

It should include information such as:

  • Your target market.
  • Your marketing mix (product, price, place, and promotion.)
  • Your sales channels (e.g., online, retail, direct sales.)
  • Your sales forecast.
  • Your customer acquisition cost (how much it costs you to acquire a new customer)

You should also include any partnerships or collaborations you may have, as well as any advertising or promotional activities you plan to undertake.

Step 6: Operations

The operations section of your business plan should provide information about how you plan to run your business on a day-to-day basis. 

It should include information such as:

  • Your organizational structure (e.g., who will be responsible for what)
  • Your staffing requirements.
  • Your production process (if applicable)
  • Your inventory management plan (if applicable.)
  • Your quality control plan 
  • Your customer service plan

You should also include any legal or regulatory requirements you need to comply with, such as licensing or permits.

Step 7: Financial Projections

How to Write a Business Plan in Nigeria

As a successful businesswoman with vast experience in Nigeria’s business landscape, I understand that the financial projections section of a business plan is the backbone of any successful enterprise. 

Launching a new business requires a comprehensive financial plan. 

Your financial projections are essential to understand your expected performance in the upcoming years.

To provide a clear picture of your financial health, it is crucial to have detailed financial statements. 

These statements will consist of a projected income statement, a cash flow statement, and a balance sheet, which will help you identify your areas of strength and weakness.

Furthermore, you will analyze your break-even point to understand how much you need to sell to cover costs and make a profit. 

This analysis will be based on realistic assumptions, including sales volume, pricing strategy, and production costs. 

External factors like inflation, exchange rates, and economic trends that can impact your financial performance will also be factored in.

Your focus will be on crafting a sound financial plan that can drive the long-term growth and profitability of your ice block business sustainably.

Step 8: Appendix

The appendix is the last part of your business plan, and it’s where you can include any extra information that’s important for your business but doesn’t fit in the other sections. 

This could be things like:

  • Resumes of important people in your business.
  • Letters from people who recommend your business.
  • Information you found when researching the market.
  • Documents that prove your business is legal (like patents, trademarks, or licenses.)
  • Financial statements that show your business’s money situation (like tax returns or bank statements.)

Tips for Writing a Successful Business Plan in Nigeria

Now that you know the key sections of a business plan, here are some tips to help you write a successful business plan for your business in Nigeria:

1. Keep it concise

Your business plan should be concise and to the point. Investors and lenders don’t have time to read lengthy documents, so keep your plan to 20-30 pages, if possible.

This way it’ll be easy for you too.

2. Use Simple Language

Your business plan should be easy to read and understand. Avoid using technical jargon or complicated terms that may confuse your readers.

Or yourself in the long term.

3. Be Realistic

Your financial projections should be based on realistic assumptions. Avoid exaggerating your numbers or making unrealistic promises. Be honest about the challenges you may face and how you plan to overcome them.

4. Update Your Plan Regularly

Your business plan is not set in stone. You should update it regularly to reflect changes in your market, industry, or business. This will help you stay on track and make informed decisions.

5. Get Feedback

Before finalizing your business plan, get feedback from trusted advisors, such as mentors, colleagues, or industry experts. They may be able to provide valuable insights and help you identify areas for improvement.

Before You Go…

Creating a business plan is an essential step for any entrepreneur looking to start or expand their business in Nigeria. 

It provides a roadmap for your business and helps you stay focused on your goals. 

By following the steps outlined in this article and using the tips provided, you can create a successful business plan that will help you achieve your entrepreneurial dreams.

Here are some great samples of Nigerian Business Plans you can use to create your business plan.

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