Prime Day is Here! The 19 Most Amazon-Obsessed States
Prime Day starts on July 16, and Amazon users are waiting for those deals to come online. Amazon is a go-to for everything these days, from tech gadgets to even groceries. But did you know some states are more obsessed with Amazon than others?
One study peeked behind the curtain (virtually) and analyzed search trends across America. The data reveals which states can’t resist adding to their online carts.
Let’s dive into the U.S. states that can’t get enough of Amazon, each with its unique shopping quirks and top-searched items. Did your state make the list?
Methodology
The research team at Refermate dug into the monthly volume of Amazon-related searches in each state. They checked over a thousand keywords on Google to see what products people were most interested in.
Then, they calculated the number of searches per 100,000 people and ranked the states from highest to lowest. This thorough process helped them find out where Amazon fever is the hottest.
1. Delaware
Delaware is the most Amazon-obsessed state in America. This small state has a staggering 55,200 searches per 100K people, with electronics taking the crown as the most searched category.
Delaware residents frequently shop for the latest gadgets, which shows their strong interest in technology. The high search volume highlights their engagement with Amazon to stay current with tech trends.
2. Florida
Sunshine and palm trees aside, Florida’s true passion might just lie in Amazon. The state racks up 51,844 searches per 100K, setting the bar high for electronics.
Floridians find their tech fix on Amazon, searching for the newest devices. It shows how Floridians integrate technology into their daily lives, from work to leisure.
3. Ohio
Ohio lands in third place with their keen interest in Amazon. Here, residents make 51,831 per 100K searches, with books topping the charts.
Ohioans are dedicated readers, using Amazon to satisfy their literary cravings and get books delivered right to their doorsteps. The high search volume for books shows a deep appreciation for literature and a love for reading.
4. Connecticut
Connecticut shines through with 51,243 searches per 100K, with women’s fashion leading the trend. This state’s shoppers keep their wardrobes as fresh as they turn to Amazon for their fashion fixes.
It also reflects Connecticut’s vibrant fashion scene. The state’s residents stay stylish and want to stay up-to-date with the latest trends, which Amazon offers through its diverse range of clothing options.
5. Virginia
Virginia follows closely with 50,878 searches per 100K, and groceries emerge as the most browsed category. A full pantry is just a few clicks away for Virginians, who value the blend of variety and immediacy Amazon provides.
Whether it’s organic, exotic, or just the basics, this state’s residents prefer their shopping to be delivered right to their doorsteps. The high search volume for groceries highlights a preference for quick, easy access to a wide range of food options, reflecting modern, busy lifestyles.
6. Rhode Island
A tiny state with a substantial online presence, Rhode Island logs 50,246 searches per 100K, joining Ohio in its passion for books. Rhode Islanders likely couple their seaside summer relaxation with a good read, which fuels their affinity for Amazon’s book selection.
The preference for books indicates Rhode Islanders value knowledge, relaxation, and cultural enrichment. This makes reading a cherished activity in the Ocean State.
7. Massachusetts
With 49,903 searches per 100K people, Massachusetts residents have a keen eye on computers on Amazon. Their searches signal a state up-to-date with the latest tech trends.
In Massachusetts, there’s a high demand for high-performance computers and sleek laptops. Known for its educational institutions, the state is serious about acquiring top-notch computing power.
8. Michigan
Michigan secures its spot with 49,750 searches per 100K, with beauty & personal care products winning hearts. This state takes grooming seriously, turning to Amazon for everything from skincare to hairstyling tools.
Folks in Michigan are keen to look their best, and they love the ease of online shopping for things like skincare, makeup, and hair products.
9. New York
New York, not to be outdone, logs 49,167 searches per 100K with groceries as the top category. This bustling state appreciates Amazon’s quick delivery and vast selection.
From exotic ingredients to staple snacks, New Yorkers use Amazon to bring the world’s pantry to their doorstep. The high search volume for groceries highlights the city’s fast-paced lifestyle and the necessity for convenient, reliable food delivery services.
10. New Hampshire
New Hampshire makes its mark with 48,967 searches per 100K, showing a flair for women’s fashion. Residents here blend classic New England styles with contemporary trends, all sourced through Amazon. This state’s fashion enthusiasts appreciate the convenience of home shopping to stay stylish through the seasons.
With just a few clicks, New Hampshire residents curate their wardrobes to reflect both personal style and practical needs. For them, online fashion shopping is both convenient and accessible.
11. Nevada
With searches numbering 48,734 per 100K, Nevada enjoys the convenience of purchasing groceries on Amazon. This state’s dynamic lifestyle translates into a preference for quick, easy meal solutions that fit busy schedules.
From fresh produce to specialty items, Nevadans value the variety and speed of Amazon deliveries. It allows residents to focus on other aspects of their active lives while they have access to a variety of food options.
12. Pennsylvania
Pennsylvania shows its tech-savvy side with 48,691 searches per 100K, focusing on electronics. This historic state also embraces modernity by keeping up with the latest tech offers on Amazon.
Pennsylvanians’ strong interest in electronics indicates a community that values connection and being up-to-date with the latest innovations.
13. Maine
With 48,663 searches per 100K, Maine joins the ranks of book enthusiasts. Those long, serene Maine winters may just be enjoyed with a great book ordered from Amazon.
From novels to educational texts and DIY guides, Mainers’ reading habits are as expansive as their landscapes. Here, a book and a cozy nook symbolize a perfect day.
14. Indiana
Indiana has 48,618 searches per 100K, with electronics at the top of the list. Hoosiers engage deeply with the latest technological advancements, always seeking the best devices on Amazon.
The focus on electronics shows a community eager to enhance their daily experiences through the latest gadgets and tools.
15. Colorado
Colorado records 48,109 searches per 100K for home and kitchen goods. It clearly shows its residents’ fondness for cozy and well-equipped living spaces.
These shopping habits also show that they want to update their personal spaces, like their home and kitchen, with both practicality and style in mind. In this way, Coloradans use Amazon to bring a touch of warmth and functionality to their homes.
16. Arizona
Arizona racks up 47,719 searches per 100K in the electronics category. This reflects the state’s embrace of technological innovation amid its desert landscapes.
As a hub of future-thinking cities like Phoenix and Tucson, the state’s interest in the latest gadgets and electronic devices comes as no surprise. From cutting-edge home automation to personal tech treasures, Arizonans are eager to infuse their lives with next-gen products sourced through Amazon.
17. Tennessee
Tennessee charts 47,703 searches per 100K also for electronics. This intertwines the state’s rich musical heritage with the new digital trends.
The focus on electronics reveals a community that values both its cultural roots and the latest technological advancements.
18. North Carolina
North Carolina logs 47,333 searches per 100K people, with a focus on electronics on Amazon. Its research-driven corridor, known as the Research Triangle Park, could be one reason for the state’s affinity for tech.
Residents, from academics to professionals, look to enhance their work and leisure with the newest electronic gadgets. Amazon becomes a digital storefront for North Carolinians seeking tools that complement their drive for education and innovation.
19. Washington
With 47,331 searches per 100K, Washington — a state known for tech giants and verdant landscapes — clearly has a taste for groceries on Amazon. It’s a blend of the fast-paced business sector and the love for good foods that might drive this trend.
Washingtonians appreciate Amazon’s vast grocery selection and use it to maintain their healthy, eco-conscious lifestyles amidst their busy schedules. In Washington, the convenience of fresh market deliveries demonstrates that even in the forefront of technology and business, nothing beats the essentials of home.
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